'mother nature fan club' by tobia zambotti encourages people to sit and contemplate nature

'mother nature fan club' by tobia zambotti encourages people to sit and contemplate nature

in a world where we are more aware than ever before of the damage being caused to our planet, atelier tobia zambotti has designed the ‘mother nature fan club’ (MNFC) for a site in iceland. by using seating typically reserved for sporting events, the ‘ready-made’ art installation turns the spectator’s view out onto nature, in an effort to provoke contemplation on environmental issues of today.

'mother nature fan club' by tobia zambotti encourages people to sit and contemplate nature designboom
the provocative installation intends to allow people to meditate on environmental issues and to take advantage of the benefits of contemplating nature

all images courtesy of atelier tobia zambotti



envisioned to look out over skeljanes bay near reykjavik, the installation by tobia zambotti adopts a playful character by utilizing brightly colored vintage plastic stadium seats. rather than enjoying a live sporting match or musical performance, viewers are instead faced with the impressive view of the bay. in this situation, the art piece intends to provoke visitors to meditate on nature itself and the future of our planet, without any other distractions. 

'mother nature fan club' by tobia zambotti encourages people to sit and contemplate nature designboom

the red and blue tiers fit into a curved bay that resembles a real stadium, creating the perfect environment for mother nature’s fan who metaphorically supports what they care most about



appearing at first as an intervention that isn’t specific to the site, on closer inspection, one can see that the red and blue tiers of chairs in fact fit into the curved shape of the bay, resembling a real stadium. dedicated to ‘the people who think that sunsets and rainbows are more exciting than any kind of sporting events,’ the design in essence provides a place to appreciate our natural surroundings and become mother nature’s number one fan.

'mother nature fan club' by tobia zambotti encourages people to sit and contemplate nature designboom

the front view of the ready-made art installation in the skeljanes bay



project info:


project name: ‘mother nature fan club’ (MNFC)

project location: skeljanes, reykjavik, iceland

design: atelier tobia zambotti


designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: lynne myers | designboom

  • Do we need stadium plastic chair on the beach so that we can contemplate nature? Or maybe we can just go for a walk on the beach to contemplate nature without stuff occupying it? How about a beach without artists imposing messages, devoid of physical man-made items nobody really wants strewn against the water anyway?

    Jared French says:
  • Hopefully most people recognize the beauty and wonder of nature without stadium seating, but this reminds us all what we have now.
    But, for how much longer?

    Denise D McIlwaine says:

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