balenciaga is being sued for copying little trees air fresheners
 

balenciaga is being sued for copying little trees air fresheners

after getting in trouble with an NYC souvenir company a few months ago over a kitschy tote bag, balenciaga has again been accused of copyright infringement, this time on a new accessory it launched last week. the luxury fashion house is being sued by an air freshener company for its leather tree-shaped key rings that look suspiciously similar to the scented kind most commonly seen hanging from rear-view mirrors.

 

View this post on Instagram

A post shared by iPhone Select  (@iphone__select) on

 

 

according to legal documents obtained by TMZ, car-freshner corporation little trees is suing balenciaga for using its iconic design without permission. documents show the corporation secured a trademark for the design back in 1952. little trees claims its design is so famous that even big companies have licensed them including kia motors and capital one. the concern is that customers may get the two confused although a distinct difference in price makes them easy to differentiate – a 1-pack of little trees will set you back around $3 and balenciaga’s key ring goes for around $275. little trees is demanding that hands over any profits made from its tree products.

balenciaga is being sued for copying little trees air fresheners

image courtesy of balenciaga

 

 

it comes shorty after demna gvasalia, creative director of balenciaga, came under fire in august for plagiarising the design of city merchandise inc’s souvenir totes. city merchandise inc’s filing against the label referenced its habit of infringing copyright regulations. gvasalia has previously presented expensive iterations of DHL T-shirts, IKEA shopping bags, croc footwear and more. TMZ has reportedly reached out to the label but is yet to receive a response.

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    ×
    keep up with our daily and weekly stories
    490,387 subscribers
    - see sample
    - see sample