still images

brazilian ad agency loducca together with MTV brasil, have developed the new 2011 promo ad campaign for the broadcasting company. utilizing more than 600 balloons, each featuring an animation, a traveling spike moves along, popping the balloons in sequence, resulting in an effect similar to that of a flip book.

balloon popping flip book still images

credits: advertising agency: loducca sao paulo, brazil animation/illustration: daniel semanas/paranoid lab creative: dulcidio caldeira, andre faria, guga ketzer creative director: cassio moron, marco monteiro, pedro guerra director: duldicio caldeira executive creative producer: sid fernandes, ana luisa andre executive producer: egisto betti final art: sindicato vfx general creative director: guga ketzer photography: alexandre ermel production: paranoid rtv: karina vadasz sound track: hilton raw

via neatorama