band-aid has announced it will be launching a new range of bandages for different skin colors, including light, medium and deep shades of brown and black skin tones. the johnson & johnson-owned brand announced the move this week, amid the ongoing worldwide protests against racial inequality. band-aid also said that it will be making a donation to black lives matter in support of the fight against racism. the news received mixed reactions from social media users, some of who applauded the brand’s long overdue decision toward inclusivity, while others dismissed it for being ‘too little, too late’.
band-aid shared an image of the new bandages in an instagram post, where it wrote:
‘we hear you. we see you. we’re listening to you.
we stand in solidarity with our black colleagues, collaborators and community in the fight against racism, violence and injustice. we are committed to taking actions to create tangible change for the black community.
we are committed to launching a range of bandages in light, medium and deep shades of brown and black skin tones that embrace the beauty of diverse skin. we are dedicated to inclusivity and providing the best healing solutions, better representing you.’
in addition, the brand announced it will be making a donation to the black lives matter organization, and promised that, ‘this is just the first among many steps together in the fight against systemic racism.’ you can see the full post below.
BLACK LIVES MATTER (9)
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Jan 11, 2021PRODUCT LIBRARY
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if u make it grey u dont have to separate and make a difference of any color…
I see it from another perspective. While the intention might be commendable, I also think this is a sort of gimmicky action that companies make to profit on social events. Why launch a product that is in skintone in the first place while the main feature of the product is not cosmetic? Why can’t you just eliminate the skintone nature of the product completely and make it not about skin tones at all? Isn’t it that launching shades of skintones of the same product makes us become more aware of the skin colour of ourselves and others rather than helping us to focus on something more substantial about each other (kindness, intelligence, personality, experience, perspective, etc.): things that actually define who we are? Food for thought.