world's first bee influencer generates 'buzz' on instagram in bid to save itself
 

world's first bee influencer generates 'buzz' on instagram in bid to save itself

the world’s first insect ‘influencer’ has taken to instagram to make a buzz around an important cause: bees. the social media presence named b was created by fondation de france in june 2019, and aims to raise funds in order to save the insect from possible extinction.

world's first bee influencer generates 'buzz' on instagram in bid to save itself

images courtesy @bee_nfluencer

 

 

since it was created, B has gained more than 137,000 followers. fondation de france hopes that B’s huge instagram presence will be an incentive for brands to partner with the insect to promote their products.

world's first bee influencer generates 'buzz' on instagram in bid to save itself

 

 

money generated will then make its way to the organization’s bee fund, and used to finance the rebuilding of habitats, raise awareness, educate people n the impact of pesticides on pollinators and convert farmers to pollinator-friendly techniques.

world's first bee influencer generates 'buzz' on instagram in bid to save itself

 

 

‘I want to please brands around the world to raise money to save bees, many of which disappear every year,’ reads b’s campaign website. ‘I need you: the more subscribers I have on instagram, the more brands will be interested and the more money I will reap.’

world's first bee influencer generates 'buzz' on instagram in bid to save itself

 

 

friends of the earth estimate that since 1900, the UK has lost 13 species of bee. there are 35 species at threat of extinction, too, which equates to 1 in 10 across europe.

world's first bee influencer generates 'buzz' on instagram in bid to save itself

 

 

created in 1969, the fondation de france is a leading philanthropic network in france that operates in every region to bring together donors, founders, volunteers and operatives in the field. it details that in france, over 30-percent of bee colonies disappear every year.

world's first bee influencer generates 'buzz' on instagram in bid to save itself

 

 

‘with 50 years of experience, the fondation de france supports generosity and guarantees its effectiveness,’ says the organization. ‘it created the bee fund to fund the actions considered as the most fundamental and urgent in the protection of all species of bees.’

 

project info

 

organization: fondation de france
handles:
 @bee_nfluencer

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    ×
    keep up with our daily and weekly stories
    492,794 subscribers
    - see sample
    - see sample