ben hopson's kinetic letter machines ben hopson's kinetic letter machines
may 05, 2008

ben hopson's kinetic letter machines

brooklyn based designer ben hopson created this project to develop methods for sketching motion concepts. his ‘simplify’ series explored kinetic motion using the letter of the word ‘simplify’. each letter was dissected and brought to life through a series of mechanics that animated the letter exploding, spinning and returning to their letter form. the concept was originally developed for a television commercial. make sure to watch all the videos on hopson’s website, and note that the project ended before he completed the letter ‘m’.

  • S stands for Superhero kinetic designer!

    I think this is really innovative transformable design!

    Adi says:
  • Yeah, so what’s the big deal?????

    Anita Bonghit says:
  • What’s the big deal!!!! It’s a fabulous design in the art of kinetics. I can’t believe it took so long for someone to think of such a think. Ben is truly a genius…

    Richard Gozinya says:

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