benjamin hubert & braun's foil installation at london design festival
 

benjamin hubert & braun's foil installation at london design festival

 

london design festival: benjamin hubert and braun combine to create the immersive ‘foil’ installation for the 2016 london design festival. composed of 50,000 mirror-finish stainless steel panels, the 20 meter long exhibit located in the V&A’s tapestry gallery, moves in a constant sine-wave motion thanks to its high power motor. as the panels move, LED light reflects off the surface to create a slowly morphing pattern on the walls and the ceiling. the form of the metallic elements is influenced and celebrates the precision engineering of braun’s shaver foil and the 360-degree movement it offers.

 

 

layer_foil_v.4 from benjamin hubert

 

 

 

 

‘the idea is to elevate and celebrate the finish on the next generation of braun shavers,’ says benjamin hubert of experience design agency layer.the shavers are industrialized consumer goods, and most people don’t appreciate the engineering that is behind individual elements. we thought it would be interesting to take inspiration from something that is often overlooked and create a highly engineered immersive experience.’

benjamin-hubert-braun-foil-london-design-festival-designboom02
image © ed reeve

 

 

 

as the benjamin hubert and braun collaboration is displayed in room 94 of the V&A museum, during the london design festival, the gallery’s light, humidity and temperature were carefully controlled in order to protect the three tapestries hung there. in doing so, the reflected and scattered light immerses visitors in a unique and emotionally engaging environment. furthermore, the ‘foil’ is accompanied by an atmospheric soundscape that adds to the multi-sensory installation.

benjamin-hubert-braun-foil-london-design-festival-designboom03
image © ed reeve

 

 

 

‘as a studio, we’re very research-based – we understand and collect insights from the world around us and translate them into the next form of a product,’ adds benjamin. ‘this project is particularly exciting for us as it’s our first artwork, so it’s less about conventional functionality and more about creating a heightened emotional experience. I want visitors to remember this sculptural landscape viscerally through every one of their sense.’

benjamin-hubert-braun-foil-london-design-festival-designboom04
image © ed reeve

 

benjamin-hubert-braun-foil-london-design-festival-designboom06
image © ed reeve

 

benjamin-hubert-braun-foil-london-design-festival-designboom07
image © ed reeve

 

benjamin-hubert-braun-foil-london-design-festival-designboom08
image © designboom

 

benjamin-hubert-braun-foil-london-design-festival-designboom09
image © designboom

 

benjamin-hubert-braun-foil-london-design-festival-designboom10
image © designboom

Save

Save

Save

Save

Save

Save

Save

  • Bloody Terrible!!!
    What if you wanted to see the “real art” under the high tech graffiti?

    Johnny Zen says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

×
keep up with our daily and weekly stories
489,299 subscribers
- see sample
- see sample