benjamin hubert’s juliet wins poltrona frau centenary armchair competition

 

 

 

‘juliet’ by benjamin hubert is the winning design of italian furniture company poltrona frau‘s international competition whose brief asked participants to utilize traditional upholstery techniques under the theme ‘a chair to spend time in’.

 

to celebrate poltrona frau’s centenary, the brand selected twelve promising young creatives from across the globe including nendo, stephen burks, nina zupanc, constance guisset and daphna laurens, to compete in the challenge of designing the company’s ‘centenary chair’. the entries were judged under the categories of formal appearance, representation of the given theme, use and interpretation of leather and comfort.

benjamin hubert's juliet wins poltrona frau centenary armchair competition top view

 

 

 

hubert’s winning piece is influenced by the italian renaissance fashion detail of the ‘juliet sleeve’ which tightly fits the arm and has a large deconstructed ‘puff’ on the shoulder. with ‘juliet’, the british designer wanted to communicate the properties of leather upholstery. the outside of the chair utilizes the flexibility and tensile strength of leather to describe a fluted traditional timber framework where the shape of the timber can clearly be seen through the tight leather covering. this is contrasted by a ‘tri-pleated’ generous sitting area with a  soft and loose appearance. the deconstructed area is used to describe the comfort of the chair. the shape of the sitting area is ‘wide screen’ allowing the user to rest in multiple positions in line with how people really use and misuse furniture.

benjamin hubert's juliet wins poltrona frau centenary armchair competition back view

 

 

the competition’s nine judges: livia peraldo matton – editor in chief of elle decor italy giulio cappellini – creative director of cappellini françois-henry pinault – chairman of ppr group jean nouvel – architect vanessa friedman – financial times, fashion editor anne-sophie von clear – lifestyle le figaro, deputy director walter de silva – head designer of the audi brand group ratan naval tata – chairman of tata group thomas maier – bottega veneta

benjamin hubert's juliet wins poltrona frau centenary armchair competition detail

 

benjamin hubert's juliet wins poltrona frau centenary armchair competition ‘juliet’ on show during milan design week 2012 image © designboom

benjamin hubert's juliet wins poltrona frau centenary armchair competition constructing the frame of ‘juliet’ 

benjamin hubert's juliet wins poltrona frau centenary armchair competition upholstering the chair

 

benjamin hubert's juliet wins poltrona frau centenary armchair competition

 

benjamin hubert's juliet wins poltrona frau centenary armchair competition prototype models

 

benjamin hubert's juliet wins poltrona frau centenary armchair competition mock-ups

 

the ‘making of’ juliet video courtesy of benjamin hubert

benjamin hubert's juliet wins poltrona frau centenary armchair competition concept sketch

benjamin hubert's juliet wins poltrona frau centenary armchair competition juliet sketch development

 

 

designboom has received this project from our ‘DIY submissions’  feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

thank you benjamin for helping us publish, we’ve added a few images of our visit to the exhibition.