amass modular branch system by benjamin hubert
 
amass modular branch system by benjamin hubert
oct 03, 2013

amass modular branch system by benjamin hubert

benjamin hubert: modular branch system amass
all images courtesy of benjamin hubert

 

 

 

based on the controlled randomness found in nature and the building blocks of life, UK designer benjamin hubert  has designed the branch structure ‘amass’. comprised of three simple modules that can be assembled en masse, the collective pieces define a space, without creating a visual barrier. 46,000 modules were installed to form a 200m2 auditorium for the london design festival tradeshow 100% design, a key destination for visitors and exhibitors during the september event. the geometry applied to ‘amass’, allows for a varying of thickness and corners that join to form 3D structures.

 

each year, trade shows reportedly generate more than 600,000 tonnes of waste, most of which comes from the exhibition design and structure. with this in mind, amass can be re-used after the exhibition. the modular format of the product enables the same components to be re-assembled in any context or space where events are held. in addition, the pieces are injection-moulded polypropylene and entirely recyclable, reducing the overall carbon footprint. following 100% design, ‘amass’ will also be available as a dividing system for commercial and soft contract interiors, where it can easily be scaled to suit projects, from 1m2 to over 100m2.

 

 

amass modular branch system by benjamin hubert
the design is based on the controlled randomness found in nature and the building blocks of life

 

 

amass modular branch system by benjamin hubert
the branch structure is comprised of three simple modules that can be assembled en masse

 

 


amass by benjamin hubert
video courtesy benjamin hubert

 

 

 

amass modular branch system by benjamin hubert
detail of the connecting branch system

 

 

amass modular branch system by benjamin hubert
the pieces join to form 3D structures

 

 

amass modular branch system by benjamin hubert
the geometry allows for a varying of thickness and corners

 

 

amass modular branch system by benjamin hubert
detail of the components

 

 

amass modular branch system by benjamin hubert
the pieces are injection-moulded polypropylene and entirely recyclable

 

 

amass modular branch system by benjamin hubert
view of the 200m2 auditorium at 100% design during september

 

 

amass modular branch system by benjamin hubert
46,000 modules were installed for the tradeshow event

 

 

amass modular branch system by benjamin hubert
benjamin hubert handing out some of the ‘amass’ modules

 

 

amass modular branch system by benjamin hubert
the collective pieces define a space, without creating a visual barrier

 

 

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

  • beautiful but it’s a dust trap

    perspective man
  • Fantastic! They make exquisite screens.

    Tania Jany Brown

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