amass modular branch system by benjamin hubert
based on the controlled randomness found in nature, the modular branch structure 'amass' can be used to define a space, without forming a barrier.
benjamin hubert: modular branch system amass
all images courtesy of benjamin hubert
based on the controlled randomness found in nature and the building blocks of life, UK designer benjamin hubert has designed the branch structure ‘amass’. comprised of three simple modules that can be assembled en masse, the collective pieces define a space, without creating a visual barrier. 46,000 modules were installed to form a 200m2 auditorium for the london design festival tradeshow 100% design, a key destination for visitors and exhibitors during the september event. the geometry applied to ‘amass’, allows for a varying of thickness and corners that join to form 3D structures.
each year, trade shows reportedly generate more than 600,000 tonnes of waste, most of which comes from the exhibition design and structure. with this in mind, amass can be re-used after the exhibition. the modular format of the product enables the same components to be re-assembled in any context or space where events are held. in addition, the pieces are injection-moulded polypropylene and entirely recyclable, reducing the overall carbon footprint. following 100% design, ‘amass’ will also be available as a dividing system for commercial and soft contract interiors, where it can easily be scaled to suit projects, from 1m2 to over 100m2.
the design is based on the controlled randomness found in nature and the building blocks of life
the branch structure is comprised of three simple modules that can be assembled en masse
amass by benjamin hubert
video courtesy benjamin hubert
detail of the connecting branch system
the pieces join to form 3D structures
the geometry allows for a varying of thickness and corners
detail of the components
the pieces are injection-moulded polypropylene and entirely recyclable
view of the 200m2 auditorium at 100% design during september
46,000 modules were installed for the tradeshow event
benjamin hubert handing out some of the ‘amass’ modules
the collective pieces define a space, without creating a visual barrier
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