bentply business card transforms into chair by richard c. evans
a business card concept by richard c. evans for furniture store bentply
british creative richard c. evans has conceived a novel business card for bentply – a central london shop specializing in vintage, modernist furniture. the card is perforated in a particular way where, when manipulated, the 2D card transforms into a mini 3D armchair – referencing the shop’s namesake and goods. the design is letterpress printed by elegante press on three layers of card for durability and stability.
the card is perforated to be able to be manipulated into the shape of a mini armchair
the design is letterpress printed on three layers of card
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I think it’s worth mentioning that the chair design is by Gerald Summers in the early XX century
It does say : “based on the 1934 plywood armchair designed by gerald summers” at the bottom of the card
nicolene i tip my hat to your sharp eye. Are you looking for a job? Meantime i like the card and think it can be improved by making full-sized furniture this way. Imagine the ease of manufacturing and logistics. I have seen these designs before and think they are all good ideas.
Love this..imagination beats perspiration every day..LOVE IT!!( Probably the only chair I will ever say that about again….way too many new chairs on this site) And I’d cerrtainly keep that card on my desk. Brilliant