this hanging soap turns hygiene into a good luck charm for a post COVID-19 era
 

this hanging soap turns hygiene into a good luck charm for a post COVID-19 era

designed by bezalel incubator, ‘fortune soap’ explores how our lives will look after COVID-19, and how our symbols, habits and perceptions will change after an unprecedented global health pandemic. turning a simple bar of soap into a wall-mounted decoration, the project celebrates the new and important role of an otherwise everyday product.

this hanging soap turns hygiene into a good luck charm for a post COVID-19 era

all images courtesy of bezalel incubator

 

 

fortune soap is described by bezalel incubator as ‘an exploration of new symbolism in the post-COVID-19 era’. this new artefact is the product of a changed reality in which hygiene has assumed an urgent new role: one that is freshly infused with both superstition and scientific rationality. 

this hanging soap turns hygiene into a good luck charm for a post COVID-19 era

 

 

the design is an interpretation of the lucky charm. by hanging it on the wall like a symbol of hygiene, it serves as a reminder to wash your hands and gives cleanliness a new meaning as a sign for luck and wealth for the future. tied in red rope, the piece brings decoration to a plain white wall surface, then, while in use, the soap lathers up to make hand washing a new ritual.

this hanging soap turns hygiene into a good luck charm for a post COVID-19 era

this hanging soap turns hygiene into a good luck charm for a post COVID-19 era

this hanging soap turns hygiene into a good luck charm for a post COVID-19 era

this hanging soap turns hygiene into a good luck charm for a post COVID-19 era

this hanging soap turns hygiene into a good luck charm for a post COVID-19 era  

 

 

project info:

 

project name: fortune soap

design: bezalel incubator (daniel elkayam, yael rozen, alon menachem, nastya golubozky, kobi yehoshua, daniel garber)

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lynne myers | designboom

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