BIG and artemide light up milan design week with alphabet lamps

italian lighting company artemide has worked with architect bjarke ingels of BIG to create the ‘alphabet of light’ lamps. exploring the language of light – quite literally – the alphabet series evolved from BIG’s creation of a new typeface that was translated and manifested as lighting modules that can be utilized either in straight or curved formats. presented during milan design week, the series use precise geometric proportions with elements that can be combined to build countless light structures, both essential and complex.  

 the emitted light is comfortable and diffused, no shadows are visible and no glaring occurs
all images courtesy of artemide

‘with the alphabet lamp we have designed a modular system of straight and bended components of light that enables you to write with letters, be a straight line or a curve.’ – BIG

a thin central aluminium core supports two led strips emitting on the opposite sides

technological complexity is transposed into elementary gestures; the individual parts are linked with electromagnetic joints that are concealed, without shadows or discontinuities. additionally, connections are easy and ensure maximum composition, configuration freedom with the sections revealing a patented optical system that works with innovative materials. as a result, the emitted light produced is comfortable and diffused. no shadows and glare is visible and at the same time, a strong amount of light is produced because it is repeatedly processed inside the body to reduce waste and absorption by the materials.

the collection is a language made of light, not the design of an object, but rather the development of a strong idea

the alphabet lights can be used to write and express thoughts, a tool to give shape to spaces

power is conveyed between modules up to a maximum of almost 5 meters

the individual parts are linked with electromagnetic joints that are concealed, without shadows or discontinuities

see designboom’s instagram coverage @milan.design.week

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