katy beveridge creates animations by the spinning of paper cutouts fixed inside the wheels of a bicycle

by assembling paper cutouts into the wheels of bicycles, london-based graphic designer katy beveridge creates a zoetrope– the spinning devices that typically produce the illusion of a moving animation from a series of static pictures.

interestingly, this zoetrope effect can only captured on film; to the naked eye, the movement of the wheels occurs too quickly and is perceived as a blur. captured frame by frame, however, beveridge’s snowflake-like designs produce captivating animated visual effects that mimic bobbling gears, growing plumes, and other abstract forms.

video footage of the bicycle zoetrope

bike wheel animation by katy beveridge - 2 view of the bicycles with designs

bike wheel animation by katy beveridge - 3 full view of bike wheel

early test video, with moving images placed along the tires

via thenextweb