bikes across borders re-brand by sarah surrette bikes across borders re-brand by sarah surrette
jul 05, 2013

bikes across borders re-brand by sarah surrette

top image: bikes across boarders business cards


for a self initiated assignment sarah surrette re-branded ‘bikes across borders’, a non-profit organization located in texas.


the group rides south of the border each year to deliver bikes to the people of mexico. bikes across borders seeks to promote diversity as a means in making connections instead of using it as a roadblock in establishing relationships.


‘this organization aims to bring the two sides of the border together, so i developed a style that spoke to both countries. the illustrations reference mexican tiles while evoking a texas feeling with the color palette. main components of the project include logo, stationery set, posters, website, and design process manual.’ – SS





brand guide – logo development



brand guide – visual style











website – homepage



website – calendar



mobile app



mobile app



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