bluemap design + verifone activate taxi tops with live digital screens

bluemap design + verifone activate digital taxi top screens
all images courtesy of bluemap design

bluemap design and verifone media have created a wired digital system for taxi-top advertising. launched in new york city on super-bowl sunday, 30 yellow cabs with video tops featured NFL videos to commemorate this celebrated day in american culture.

offering a functional canvas for advertisers, the custom 14.4” x 41” vivid, full motion, hi-definition LCD screen and associated electronic drivers is placed within a durable aluminum frame. the unit is designed to fit most taxi roof lines and to withstand the trauma that city streets can provide, while serving near real-time content updates and contextually relevant consumer engagement, using geo-zoning to market targets.

heineken advertisement

live score feedback

digital displays

verifone digital taxi-top display

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