BODW forum 2012: speakers highlight - masashi kawamura
BODW forum 2012: speakers highlight - masashi kawamura BODW forum 2012: speakers highlight - masashi kawamura
nov 07, 2012

BODW forum 2012: speakers highlight - masashi kawamura

BODW forum 2012: speakers highlight – masashi kawamura androp ‘Bell’, japan / 2011 (courtesy to warner music japan inc.) see designboom’s coverage of this project here


tokyo-born and raised in san francisco, masashi kawamura has worked as a creative director in leading advertising agencies around the globe, and he has created numerous award-winning campaigns. he is a founder and creative director of the party creative lab, which experiments with new processes that combine storytelling and technology in the forms of film, digital content, products, services, spaces, and more. he has been honoured with numerous international awards, such as cannes lions, annecy animation film festival and was chosen as fast company’s 100 most creative people in business in 2012.

NHK ‘TECHNE: the visual workshop’, japan, 2012



kawamura’s work covers a wide range of mediums from tv shows, music videos, games and mobile services to digital toys – even a talking toilet! one of his significant work is an MV for the japanese band ‘sour’. the song was called ‘hibi no neiro’ (tone of everyday) has received over 3 million views on youtube. kawamura shot everything on webcams using actual fans of sour, which he recruited via social networking sites.

SOUR ‘hibi no neiro’, new york, 2009



in fact, most of kawamura’s work engages with the internet, including the interactive music video game for androp called ‘bell’, and the ‘techne: the visual workshop’ for NHK which is covered online. he believes that the internet is the biggest platform to expose work to the global public – it is good to spread your message and creation to the world, not just limit it to a small group of people.


‘I love challenging things I never done or seen before,’ kawamura says. not getting restricted to any specific presentation or medium, he believes ‘the idea drives the medium’, and always chooses the best method in whic to bring that idea to life with each project he takes on.

masashi kawamura



masashi kawamura will be speaking at business of design week (BODW) in hong kong. date: 3 – 8 december 2012 venue: hong kong convention & exhibition centre


for more information, please visit the official BODW website: and facebook page.




designboom is an international media partner of the business of design week (BODW) first hosted by the hong kong design centre (HKDC) in 2002, business of design week (BODW) is a must-attend ideas exchange platform for asia’s most innovative thinkers and business leaders. now in its 10th year, BODW – as the finale of 2012 design year – continues to inspire valuable dialogue through an unrivaled blend of forums, seminars, exhibitions and outreach programmes for designers, business leaders, educators, SMEs and the public to exchange ideas and address a wide array of 21st century challenges. if you want to stay on top of cutting edge opportunities in design, technology and brand management, this is one event you won’t want to miss! this year, BODW is partnering with denmark. it is certain that it will bring about more positive changes in the people centered design and business communities.


BODW 2012hongkong convention and exhibition center 03-08.12.2012

  • I love this person…even if only within the context of …Hype is the New Content

    Chaszr says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

keep up with our daily and weekly stories
491,989 subscribers
- see sample
- see sample