before airstream, this aluminum trailer was chief of the road (and now, it's back)
 

before airstream, this aluminum trailer was chief of the road (and now, it's back)

if you get airstream vibes from this aluminum travel trailer, it’s probably because the founder of airstream first worked at bowlus road chief — a company recently revived by 28-year-old CEO geneva long. under long’s leadership, road chief has rolled out four high-tech offerings, including their latest edition here, endless highways.

bowlus road chief

 

 

inspired by her parents’ restoration of a vintage bowlus road chief, geneva long rode around the country, dreaming of a day when she might revive the company into a 21st century brand. in 1934, hawley bowlus invented the first aluminum riveted trailer. some years and one MBA later, geneva and her father pulled the trigger, partnering to create a new chief in 2014 — just in time for instagram, high-speed wifi, and the conversion-van-boom to cross-pollinate and bloom an entire generation of people eager to leave their 9-5s for a life on the road.

bowlus road chief

 

 

ideally, this 3,300 pound aluminum lightweight might be pulled by a tesla x, or SUV hybrid — something to compliment the conscientious efficiency of endless highway’s lithium-iron-phosphate battery and 120-watt solar panel. it really doesn’t matter though. geneva pulls hers with her porsche panamera. it’s really less about the car and more about the cool, slender design tunneling through the air. when running at all-circuits-go, this road chief powers heated floors, a fridge, freezer, microwave, GPS, charging ports, cooktop and water heater — which can all be organized via bowlus’ first ever bluetooth-monitorable power management system.

before airstream, this aluminum trailer was chief of the road (and now, it's back)

bowlus road chief

bowlus road chief

bowlus road chief

bowlus road chief

before airstream, this aluminum trailer was chief of the road (and now, it's back)

before airstream, this aluminum trailer was chief of the road (and now, it's back)

  • beautiful modern construction with preservation of the original look & design… 185K$ leaves this in the stratosphere for sure.

    scott
  • Rooms to let, fifty cents….”King of the Road” by Roger Miller

    John Czarnecki
  • That is the most awesome design of polished aluminum. I had a 59 airstream. It was cool. This design blew it out of the water. Would like more info. Thanks

    Jim Martinson
  • A real rags-to-riches story. Nice!

    Christophan

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

×
keep up with our daily and weekly stories
507,313 subscribers
- see sample
- see sample
designboom magazine