‘new times’ by yael kristal and uriel zohar

‘new times’ by yael kristal and uriel zohar from israel has been shortlisted in designboom’s international design time BREIL competition. their design re-examines the archetypal watch, offering a new method for telling time whereby the command hands indicating hours, minutes and seconds are replaced by three concentric dials. these disks rotate clockwise with time determined by the indicator.

BREIL new times by yael kristal + uriel zohar detail  

BREIL new times by yael kristal + uriel zohar common hour, minute and second hands are replaced by three concentric disks

BREIL new times by yael kristal + uriel zohar

sketches

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BREIL new times by yael kristal + uriel zohar

the ‘design time BREIL international design competition’ asked participants to develop the next icon in watch culture. 3037 designers from 96 different countries submitted their concepts, which jurors narrowed down a shortlist of 100 entries from which three winners were selected. read the original call for entries, or browse the list of the three winning designers (visuals and details not yet released).

and keep posted to designboom: next week we’ll open the list of shortlisted entries for viewing, as well as publishing more featured submissions. and mark your calendars for salone del mobile 2012, april 17th to 22nd, where designboom and BREIL will showcase the designs and prototypes of the three winning designs!