‘visual identity for lone hotel’ by bruketa&zinic om advertising agency all images coutesy of burketa&zinic 

croatian advertising agency bruketa&zinic om has created a visual identity for ‘hotel lone’ designed by
croatia-based architecture studio 3lhd. the graphics are based on the communal space located in the center of the complex.
the main facilities, stretching the height of the building, all branch out of the core, making it the ‘heart’ of the hotel.
the vast internal volume was studied from different angles and abstracted to create the logo. 
the two dimensional symbol was applied to a series of twelve fragmented illustrations which, when combined,
stretch eight meters in length. the images portray the abstracted icon in its many potential interpretations,
whether it be a vase, a deer head, or a log. the strategic use of color, combined with the layering of graphic content
and technique conveys the atmosphere of the project and is a representation of the art and design present in the
eastern european community.  

bruketa&zinic om: visual identity of hotel lone logo combined with visuals 

bruketa&zinic om: visual identity of hotel loneexamples of graphics 

bruketa&zinic om: visual identity of hotel loneall the graphics used around the hotel combine to create one complete image 

bruketa&zinic om: visual identity of hotel lonestationary 

bruketa&zinic om: visual identity of hotel lonedoor handle sign

bruketa&zinic om: visual identity of hotel lone menus 

bruketa&zinic om: visual identity of hotel lonecup tops and messages incorporating logo 

 
 

video by bruketa&zinic om  bruketa&zinic om: visual identity of hotel lone facade of hotel lone 

bruketa&zinic om: visual identity of hotel lone info-graphics incorporated into structure 

bruketa&zinic om: visual identity of hotel lone the lobby space was the inspiration for the logo and visuals 

bruketa&zinic om: visual identity of hotel lone the shape volume of the ‘heart’ of the hotel

designboom has received this project from our ‘DIY submissions’ feature, where we welcome our readers to submit their own work for publication.