burberry has revealed a new graphic identity with a historical update to its classic logo, designed in collaboration with peter saville. the brand’s chief creative officer riccardo tisci took to his own instagram to unveil the new logo, featured in a sans serif font, and a monogram using the founder thomas burberry’s initials ‘TB’ interlocked in white and orange, across a honeyed background.

burberry logo riccardo tisci peter saville

all images courtesy of burberry

 

 

the british heritage brand hasn’t changed its logo in almost 20 years with its last update seeing the ‘S’ dropped from its name. the new identity, which was unveiled on thursday, has been developed in collaboration with english artist and graphic designer peter saville — best known for his new order, joy division and orchestral manoeuvres in the dark record sleeves. more recently he has worked with fashion brand calvin klein and raf simons. saville has also worked with jil sander and yohji yamamoto.

 

 

A post shared by Burberry (@burberry) on

 

 

the new logo was inspired by tisci’s visit to the house’s archive and in particular ‘a logo from 1908 and a thomas burberry monogram’ that tisci felt was quite contemporary feeling, according to an email correspondence between the two creatives leaked via the brand’s instagram. the new identity, including the monogram print will appear across all channels and in a new advertising campaign today. it comes ahead of riccardo tisci’s first runway show for the brand during london fashion week in september.

burberry reveals historical logo update in clever leaking of riccardo tisci's emails burberry logo riccardo tisci peter saville

burberry logo riccardo tisci peter saville

burberry logo riccardo tisci peter saville

  • So did they burn the old logo?

    Baz says:
  • WHAT GARBAGE.
    And “honeyed background?” It’s frucking TAN, you simps.

    Paul Smenis says:
  • Very simple, old logo definitely needed update, but for something better, no wonder company is screaming HELP PLEASE,

    Lekiam Marrero says:
  • They could have done something with the monogram as part of the actual logo rather than just san serif type. Its a missed opportunity but i can understand the reasons for the direction. San serif depicts modern and contemporary which is exactly what they are trying to show.

    UCA GRAPHIC STUDENT says:

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