BVD: formex fair identity BVD: formex fair identity
jan 23, 2013

BVD: formex fair identity

identity applied to a meeting point at the formex fair


BVD tell us about the colorful and abstract identity that they designed for the swedish design fair ‘formex’ at the end of last year.


‘the 2012 theme, nordic charm, is a tribute to the minimal and scandinavian design, combined with colorful and playful patterns. our challenge was to combine the endless archive of scandinavian retro patterns from 50s, 60s and 70s, and bring them up to date in contemporary way.’carin blidholm svensson, creative director at BVD


‘it is a challenge to create awareness in large exhibition halls. our idea is ‘fold and unfold’. we worked with three-dimensional hanging mobiles which can also be folded flat. these hanging mobiles symbolise the meetings between different worlds of pattern as well as the meetings betweens different people and personalities. interior design fairs should be fun and inspiring, and our goal was to bring these values into a playful design.’kina giesenfeld, art director at BVD



3D interpretations of the retro patterns from 50s, 60s and 70s which form the identity



meeting point indicator









catalog and flyers



tote bag



left: carin blidholm svensson, creative director at BVDright: kina giesenfeld, art director at BVD

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    design news