bzzz honey packaging by backbone studio
bzzz honey packaging by backbone studio
nov 20, 2012

bzzz honey packaging by backbone studio

‘bzzz honey’ packaging by backbone studio



as the tastiest honey is usually found in beehives, but impossible to buy in a market, armenian designers of backbone studio conceived packaging out of wood as an improvised beehive place holder to contain honey. the simple enclosure reflects the visual design language of the ecologic apiary, only without the bees.



bzzz honey packaging by backbone studio  detail view of the wooden enclosure



bzzz honey packaging by backbone studio  creation process



 bzzz honey packaging by backbone studio  sketches and ideas



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

  • Should have used beeswax instead of wood. It would not only be eco-friendly but would provide a secondary use once all the honey had been used. It could also be cast at a relatively low temperature.

    James Maine
  • seems not eco friendly.

  • Love the logo.

  • I question “Why? The resources, the energy used to produce these…seems extremely extravagant from an ecological standpoint. We live in times, when we should be cutting down on excessive packaging. Although this wooden hive looks very clever- what kind of extended use does it has? Does anyone really have this much cupboard space to store this pot of honey? Is it recyclable in current civic waste management systems ((plastics, metals, and glass)? Wwill the wood receptacle be able to store any brand of honey in any container? Does the designer really believe people will only purchase the exact replacement brand of honey in the future to utilize the artful hive container? Or…does the designer assume consumers will wash and rinse out the glass jar, and carefully refill the honey pot…for the sake of the wooden container?

    Isn’t it time for all of us package designers to think through the full life cycle including end cycle…and not just “Hey that is cool” response?

    Mary Anne
  • Too bad you need to cut down a tree to show the ecologic apiary.

    Sam Ponette

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