canon neoreal wonder at milan design week 2011
canon neoreal wonder at milan design week 2011 canon neoreal wonder at milan design week 2011
mar 31, 2011

canon neoreal wonder at milan design week 2011

‘neoreal wonder’ image courtesy of canon

held over three consecutive years as part of milan design week, 2011 marks the fourth occasion in which canon inc. presents their ‘neoreal’ exhibition signifying ‘a new world of sensibilities’. this year within the 825m2 main space of the venue at superstudio più art point, architectural team torafu architects create a three-dimensional screen realized through countless strands of levelling cord(width: 0.5 mm / length: 16m) under the title of ‘light loom’. on this screen, ‘circle of light’, a projection comprised of expressions of multi-colored light images produced by visual design studio WOW, is displayed.

‘circle of light’ by WOW image courtesy of WOW

the concept behind WOW’s projections draws on light’s constant changes from second to second, from day to night or night to day, even throughout the seasons of the year. ‘circle of light’ is a continuouslyilluminating projection looking at light’s beauty and strength and the energy and peace that it is mean to bring us, concentrating on its circulation within one space.

the projections draw on light’s constant changes from day to night and night to day image courtesy of WOW

overall, the installation consists of approximately 20 canon projectors, including the WUX10 markII, incorporating the company’s LCOS (liquid crystal on silicon) technology, in which images will be projected from multiple locations throughout the space. the imagery has been created using devices such as the EOS 5D digital SLR camera and iVIS HF M41 digital video camcorder.

image courtesy of WOW

image courtesy of WOW

see designboom’s coverage of canon neoreal’s ‘prism liquid’ at milan design week 2010 here and here.

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    502,536 subscribers
    - see sample
    - see sample