céline wipes the accent and its entire instagram to celebrate new logo
 

céline wipes the accent and its entire instagram to celebrate new logo

french luxury label céline is now celine after newly-appointed artistic, creative and image director hedi slimane dropped the accent in a revision of the logo. the latest version is inspired by the original designs from the 1960s with a modernist typography that dates from the 1930s.

all images courtesy of celine unless stated otherwise

 

the accent on the ‘e’ has been removed and the spacing between the letters shortened to create a ‘simplified and more balanced proportion,’ according to the celine’s instagram account — which, has been totally wiped out, in celebration of the new logo. all images featured on the brand’s instagram posted under former creative director phoebe philo, have been deleted to make room for three posts announcing the brand’s new look.

image courtesy of saint laurent

 

 

the 1960’s version of the logo including the word ‘paris’, will be reinstated within the clothing and on packaging, however ‘paris’ will not appear beneath the logo on campaigns. the rebranding is reminiscent of hedi slimane’s controversial logo and name change for saint laurent – formerly known as yves saint laurent – in 2012. the refresh on celine’s instagram also echos saint laurent’s removal of all slimane-era instagram posts when anthony vaccarello took over.

  • I’m definitely sure this crooked “C” wouldn’t pass my bureau. Not even at 05:48 after a bad night’s sleep.

    Philippe Rombouts says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

×
keep up with our daily and weekly stories
489,415 subscribers
- see sample
- see sample