hunter’s first global flagship designed by checkland kindleysides
the design takes references from the british countryside and re-appropriates them for the urban setting.
hunter’s first global flagship designed by checkland kindleysides
all images courtesy of checkland kindleysides
UK brand and retail designers checkland kindleysides have designed hunter‘s first global flagship store in collaboration with the company’s creative director, alasdhair willis. the 5,300ft² shop, which is located on regent street, london, will form the foundation of future retail and shop-in-shop opportunities worldwide. ‘the store is a journey designed to capture the senses and a spirit of adventure, it’s a playful and very hunter take on the outdoors. it’s surreal, graphic and at times dreamlike, it’s a fantasy take on reality executed in a uniquely hunter way,’ says the firm’s creative director, joe evans.
the large storefront window provides a stage for the brand
the project takes iconic references from the british countryside and re-appropriates them for the urban setting. a large window along the main street provides a stage for the company’s apparel. meanwhile, the ground floor interior creates a new take on rural architecture and the outdoors. a shoe display towards the back of the space presents the same aesthetic as a gabion wall of rocks and a puddle table nearby is occupied by more footwear and jackets. as circulation navigates upwards, the first floor presents graphics that mimic green hedges that can be found throughout nature. jeff kindleysides says, ‘the store design brings together the pioneering energy, spirit and innovative character of the hunter brand. it’s a careful and thoughtful blend of nature, materials, the vernacular of agricultural architecture and art.’
view through the barn
gabion wall displaying the iconic hunter boot
the 5 meter screen playing brand films, catwalk shows, and live feed from festival and 1/2 hourly weather reports
gabion wall with mannequin and staircase
ground floor boot room
first floor overview through ‘hedges’ and over to the puddle table
launch of hunter’s first clothing range to the public
product merchandising backlit with ‘super-real’ hedges
playful product presentations for kids are in the basement
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
