checkland kindleysides designs london flagship for johnstons of elgin

the store is based on a quote from the company: 'no matter how far we journey, our place will always be in scotland.'

abby lloyd-jones edited by philip stevens December 30, 2015 2 min

checkland kindleysides designs london flagship for johnstons of elgin
all images courtesy of checkland kindleysides

scottish luxury clothing retailer johnstons of elgin have opened a flagship store on new bond street, in london. the five story building houses two floors of retail space (ground and -1) with three additional levels (+2, +3, +4) dedicated to collection showrooms and a wholesale area. the space was designed by british firm checkland kindleysides with a concept based on a quote from the company, ‘no matter how far we journey, our place will always be in scotland.’

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exterior

the design team’s work is an abstraction of elgin’s cloth manufacturing processes. various ideas inform the interior, all of which link back to the mill, as well as the company’s 218 year old heritage. the storefront provides a dramatic space where product and branding work in tandem to communicate elgin’s longstanding reputation of fine cashmere production.

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cashmere displayed on ‘warp’ loom threads

johnstons of elgin managing director of retail george mcneil had the following to say about the new 140m² store, ‘we are thrilled to be celebrating the opening of our first london location. the store brings the brand to life in a new and exciting way which checkland kindleysides has executed extremely well…we look forward to welcoming customers to new bond street.’

video courtesy of checkland kindleysides

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the scarf flows through a letterbox aperture in the table

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teasels used in the mill create a backdrop for the display

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cashmere display detail

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fitting rooms

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pin and thread menswear signage

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stairway with featured provenance and heritage story

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menswear, downstairs

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hanger detail

checkland kindleysides london flagship johnstons of elgin designboom
a bespoke runner runs the full length of the ground floor before wrapping around a massive spindle in the basement

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