cheungvogl: aesop installation at I.T hysan store cheungvogl: aesop installation at I.T hysan store
dec 05, 2011

cheungvogl: aesop installation at I.T hysan store

installation for aesop at I.T. hysan one, hong kong by cheungvogl architects all images courtesy of cheungvogl




hong kong-based cheungvogl architects created an installation for beauty brand aesop which was on display within hong kong’s I.T hysan one flagship store. the commission was a continuation of the company’s reputation for presenting their product in architecturally remarkable retail spaces.


when developing the temporary display, cheungvogl was influenced by a black and white image of hundreds of floating lanterns, for which they created an exhibition space with a delicate luminosity. eight hundred resin boxes were arranged atop steel rods of varying lengths, creating the sense that each unit was ascending at its own pace, as if being drawn upward by an invisible thread. the overall work is enclosed by a translucent fabric with only one side being open to the street. lighting is dim, creating an intimate atmosphere, interrupting the street life and landscape of the surrounding retail environment. now past its temporary installation, the work is being reformed as a permanent counter on the first floor of the I.T hysan one.

general view

800 boxes were arranged on top of steel rods at varying heights

worm’s-eye view

the use of steel rod which hosts each box makes the display appear as if it is being drawn upward by an invisible thread

view through the aisle

  • Aesop certainly know how to deliver good design, but this stands out and above all i have seen from them so far.

    Catherine Wong says:
  • This is not retail. This is art.

    Michal says:

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