chiquita viral sticker campaign by DJ neff chiquita viral sticker campaign by DJ neff
feb 17, 2010

chiquita viral sticker campaign by DJ neff

chiquita bananas are well known for their iconic blue sticker featuring a fruit-carrying woman.placed on every single banana since 1963 occasionally the sticker is integrated into ad campiagns such as the latest one created by DJ neff, which transforms each banana into a different character.

25 stickers make up the campaign and these characters are also part of an online video game where they dance battle it out against one another.

‘the cornerstone of the campaign relied on the little blue stickers, the biggest icon for the brand, and the biggest way to get the word out. it was obvious the character stickers were going to be a must do, but we pushed to create more, something fun for people to do, a hub for chiquita fans to go to. further thinking led us to giving bananas personalities and how all bananas start out good but eventually go bad (and for consumers not to let that happen)…

‘dont let another good banana go bad’ was the through line of our campaign and it was incorporated into all of our work. the idea grew into a fully immersive microsite that contained viral videos, a sticker generator, and a completely unique 3d flash game called banana boogie battle. this experience gave the users opportunities to create their own banana sticker personality and breakdance battle against bananas that have turned to the dark side.’

read DJ neff’s interview with design:related, to find out more about the project.

via brand new

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  • wow, that’s fine.

    not a designer says:
  • What a great thing – wow
    [url=http://www.depasco.de] Zauberer [/url]

    Ballonkuenstler Markus says:
  • pete stemmler over at quickhoney.com did this a few years ago as well. funny stuff.

    mike says:
  • Oh man, just when the
    [url=http://www.examiner.com/x-8310-Trendy-Living-Examiner~y2010m2d17-World-famous-Banana-Club-for-sale-on-eBay]Banana Club is up for sale…[/url] this would have been a great addition.

    GoingLikeSixty.com says:
  • love this!

    Casey Chen says:
  • Great campaign! Great Graphic talent behind!
    Yet Chiquita has a HUGE human rights violations record in South America that they have not cleaned…
    Part of the brand perception is quite evil for those informed.

    MH says:
  • Great idea to replace the replace the well known stickers with these creative ones.
    [url=htto://konstnaerlig.blog.de]freedom of art[/url]

    Mona says:
  • Did you knew that chiquita where the company that started paramilitarism in colombia, and they are guilty for killings thousand of people…. This article is discusting!

    Alejandro says:

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