coca-cola campaign gives old bottles '2nd lives' with 16 functional caps
 
coca-cola campaign gives old bottles '2nd lives' with 16 functional caps
jun 03, 2014

coca-cola campaign gives old bottles '2nd lives' with 16 functional caps

coca-cola campaign by ogilvy & mather gives bottles ‘2nd lives’ with 16 innovative caps
all images courtesy ogilvy & mather china

 

 

 

as part of its global sustainability program, coca-cola has launched ‘2ndlives’, a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into useful objects, such as paintbrushes, waterguns and pencil sharpeners. to encourage consumers to reuse and recycle plastic, the beverage company teamed up with advertising agency ogilvy & mather china for the campaign, in which 40,000 free bottle caps will be distributed throughout thailand and indonesia with soda purchases.

 

 

video courtesy coca-cola

coca-cola campaign by ogilvy & mather gives bottles '2nd lives' with 16 innovative caps

coca-cola will distribute 40,000 bottle caps in vietnam and thailand to encourage its buyers to reuse plastic bottles

coca-cola campaign by ogilvy & mather gives bottles '2nd lives' with 16 innovative caps

(left) bubble maker cap
(right) water bottle dumbbell connector cap

coca-cola campaign by ogilvy & mather gives bottles '2nd lives' with 16 innovative caps

(left) pencil sharpener cap
(right) whistle cap

  • I have been interesting this item since early 2014.
    I would like to share and support this item with Central American, especially Guatemalan.

    How I can get the item?

    Please, help me to help others~~

    with great love.

    Pablo Bae
  • Firstly, what a great concept. Some will argue that more plastic is being manufactured to make it possible, and this is true… but with the concept of adding a longer lifespan to what would otherwise become trash, or at best, recycling, both of which take energy to process, this seems a good compromise and in turn might reduce the need for other plastics to be manufactured.

    Ogilvy and Mather should be congratulated on their innovative approach to a contribution to an ecological issue.

    @thegooddesignco
  • more plastic / more trash / more free advert for cocacola / more red stuff in our daily life (home)

    = Less Freedom

    paulett
  • Yes a fun way to cross-sell trinkets useless to poor nations plagued by garbage. I agree with Pras encouragement of smart functionalism. Though how much manufacturing saturation of the environment can the Earth tolerate? I for one do not agree with the idea that we treat objects like garbage and simply toss them away out of sight. Coca-cola is certainly trying to encourage reusing their coke bottles by inserting more material into the market. However, by adding trinkets to the market does not reduce the amount of coke bottles produced nor will it replace the production of actual pencil sharpeners and bubble makers (not to mention that a dumbbell is merely dead weight and can be created anywhere with a little creativity).

    Luke
  • you forgot the one to jerk me off

    Smeagol
  • yeah great, lets produce even more plastic stuff wrapped in plastic to use with plastic bottles.

    what if i have all 16? will i stop drinking cola then? or buy like 5 whistles and 5 bubble makers?

    only thing that will happen is that there are plastic bottles with these caps swimming on the lake, nothing else.

    better teach them how to solve the waste problem, not produce even more.

    Dirk
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