coca-cola mini kiosks by ogilvy & mather berlin promote tiny coke cans
 
coca-cola mini kiosks by ogilvy & mather berlin promote tiny coke cans
may 15, 2014

coca-cola mini kiosks by ogilvy & mather berlin promote tiny coke cans

coca-cola mini kiosks by ogilvy & mather berlin promote tiny coke cans
all images © coca-cola company

 

 

 

to promote the launch of its tiny coke cans, coca-cola and advertising agency ogilvy & mather berlin deployed and installed a series of miniature kiosks throughout five different major cities in germany. according to adweek, the kiosks sold an average of 380 mini cans per day, which ogilvy says is 278 percent more than a typical coke vending machine. the small scale intervention included a pint-size vending machine, which also served to describe the the print campaign’s main motto: ‘it’s the little things in life that make us happy’.

coca cola mini kiosks by ogilvy & mather berlin promote tiny coke cans

the series of miniature kiosks were distributed throughout five different major cities in germany

coca cola mini kiosks by ogilvy & mather berlin promote tiny coke cans

the mini intervention included a pint-size vending machine to dispense mini coke cans

 

 


‘it’s the little things in life that make us happy’
video courtesy coca-cola company
  • Perfect amount for that occasional soda craving! Too bad it wont make it to the USA… we like our sodas as big as possible lol.

    rightright
  • Yep. Definitely a ‘cool brainwash ad’.

    Ron Smith
  • Haha – the constant miniaturization of products was predicted by MAD in the 1970s…

    Joe
  • I don’t drink coca cola but the idea is genial.

    Júlia
  • LOL, I don’t drink Coke but I would buy a mini can from a mini kiosk for “little” fun.

    Paola
  • What a cool brainwash ad.

    Allan

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

design news

×
keep up with our daily and weekly stories
507,025 subscribers
- see sample
- see sample
designboom magazine