love coca-cola? like to take selfies? tel aviv-based creative agency gefen team has come up with a series of limited-edition bottles that can snap a picture of you while you sip your soft drink. the coca-cola selfie bottle works through the addition of a red plastic ‘cap’ at the bottom of the bottle, which has an almost invisible, integrated, front-facing camera. when held at a certain angle, the camera autonomously takes a picture of the image it sees, resulting in a self-portrait mid-sip.
images courtesy of gefen team / coca-cola israel
gefen team‘s vision for the coca-cola selfie bottle brings the brand closer to a generation of younger buyers, who would undoubtedly enjoy selfie-taking while they sip. users were able to seamlessly upload the pictures to their phone or computer for easy social media sharing across their own, and the company’s platforms. the product was recently created for coca-cola israel’s summer love outdoor brand event.
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a new low
I know people love to trash on Coke, but this is a great publicity stunt. And I doubt anyone is throwing them in the trash. Maybe the critics would have preferred this on a paper Starbucks (or are they too mainstream now) Latté cup?
“Can you see my diabetes?” …or the classic; “Does this make me look fat?” Not clever – stoopid.
Jim
Definition of DESPERATION – A state of despair, typically one that results in rash or extreme behavior.
People realize that soda (33g of sugar) is toxic, and it makes them fat and sick. And they realize that plastic bottles are polluting our world (recycling hardly makes a dent). So whats Coke to do? Stick selfie cameras on their soda bottles.
I guess when you’re done documenting your sugar intake, you can toss it in the trash.