coca-cola has said it won’t abandon plastic bottles because its consumers still like them. speaking at the world economic orum in davos, switzerland, the brand’s head of sustainability, bea perez, said that customers like the standard plastic packaging because it is resealable and lightweight.


‘business won’t be in business if we don’t accommodate consumers,’ perez told the BBC. ‘so as we change our bottling infrastructure, move into recycling and innovate, we also have to show the consumer what the opportunities are. they will change with us.’


‘regardless of where it comes from, we want every package to have more than one life,’ the company’s CEO, james quincey, previously said in a statement to the press discussing its sustainability mission.

coca-cola won't ban plastic bottles because its customers still want to use them

image courtesy of wasteless auroville



in october 2019, designboom reported that coca-cola was named the most polluting brand for the second year in a row, according to a report by the activist group break free from plastic. the soda company produces 3 million tonnes (3.3 million US tons) of plastic packaging per year, coca-cola revealed for the first time in march 2019.


‘recent commitments by corporations like coca-cola, nestlé, and pepsico to address the crisis unfortunately continue to rely on false solutions like replacing plastic with paper or bioplastics and relying more heavily on a broken global recycling system,’ it said in a press release announcing break free from plastic’s report.

coca-cola won't ban plastic bottles because its customers still want to use them

image courtesy of coca-cola



‘these strategies largely protect the outdated throwaway business model that caused the plastic pollution crisis, and will do nothing to prevent these brands from being named the top polluters again in the future.’


last year, coca-cola also unveiled an initial edition of 300 plastic bottles created using recycled plastic waste from the ocean. by 2030, it has committed to having all of its packaging made from at least 50% recycled material and to to collect or recycle a bottle or can for each one it sells in that time frame.


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company: coca-cola