colin o'dowd: beep mug
colin o'dowd: beep mug colin o'dowd: beep mug
jan 25, 2010

colin o'dowd: beep mug

beep mug, made of bone china 83 x Ø78mm all images courtesy of colin o’dowd

british designer colin o’dowd presents beep mug, a product that eliminates excessive packaging through a multifunctional barcode label.

‘everyday we come into contact with bar codes. they’re everywhere. but despite all their practical benefits bar codes are rarely appreciated for their aesthetic value and are often overlooked by a designer when designing his or her product and packaging. they are an afterthought. beep mug aims to change that. by stretching the bar code and wrapping it around the mug the bar code becomes the mugs decoration and packaging. it has a visual and a functional purpose. it ends the need for additional labelling – making for a beautiful mug that is not burdened with non-essentials, allowing the customer to scan n’ go.‘ – CO

colin o’dowd participated in the designboom mart stockholm 08. his finn salt & pepper shakers and polaroid mirror are available online at the designboom shop.

  • Uma ideia genial do tipo ‘Luís Valido’
    As ideias mais simples são as mais dificeis

    dra Liliana Azevedo says:
  • the only thing it might eliminate is a sticker with a barcode…but i suppose that might rendered acceptable and then what happens if its not selling and marked down at a lower price, will they then incur a new sticker with a barcode?

    ry-boi says:
  • so no packaging material for shipping? not really saving anything

    pm says:

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