comic style canadian hunter advertising campaign comic style canadian hunter advertising campaign
jan 14, 2012

comic style canadian hunter advertising campaign

‘more bark. less bite.’ illustrated by tavis coburn and brad mancuso; art direction by jason kaufmann

the kentucky, USA-based agency cornett integrated marketing solutions (CIMS) has created an advertising campaign for canadian hunter whiskey. the first two ads in the series feature a man on a hunting trip, presumably in the canadian wilderness, overcoming vicious creatures of the woods with his physical strength and wit. the burly ‘canadian hunter’ protagonist and his two faithful canine companions defy death in two encounters– one with a buck and the other with a bear. the images speak of the 1950’s and 60’s covers of ‘stag magazine’, ‘man’s life’, ‘man’s action’, and ‘true adventure’.

‘unfortunately right now there’s no internet connection in these far removed corners of the world that the hunter inhabits.‘ -cornett integrated marketing solutions

detailed view of ‘more bark. less bite.’

‘more bang for your buck’ illustrated by brad mancuso; art direction by jason kaufmann

detailed view of ‘bang for your buck’

  • “more bang for your buck” sounds a bit NRA to me.
    aesthetically not that convincing (just a re-do) & a lame “testosteronous” way to sell booze.

    (and the grizzly finally ate the trigger happy moron ’cause he was too wasted to aim properly. the end.)

    buzzoff says:
  • Uh. wtf. Yawn. Not funny, not classic, not clever.

    DisGussieTed says:
  • And on top of all that, the art is really really bad. Is this intentional? Part of the \”comic\” style? Please. Comic artists work hard at their art, and it shows. This looks like graphic design interns rushed through another unpaid assignment. And Design Boom is showing this because???

    F.J.F. says:
  • To each their own. I like the ads. They are cheeky. Fun. Definitely reminiscent of the style of the 50s.

    Bankshot says:
  • Cool stuff.

    While the art direction isn’t on point, it isn’t as bad as some of you make it seem. These ads aren’t even geared towards your lot since most of you drink baccardi breezers. You design snobs need to change your tampons sometimes

    “testosteronous”!!?? Oh brother…

    Alex says:
  • yes father alex, i confess i\’m a design snob and i do love baccardi breezers. i\’m a sinner and i should fear your almighty wrath. but i don\’t. amen.

    buzzoff says:
  • f- for that last comment

    wit obviously isn’t your strong suit LOL

    Alex says:

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