corrugated cookie creatures for LU by matali crasset
all images courtesy matali crasset © pascal montary
interpreted from a cookie container, paris-based designer matali crasset has created a set of quirky paper creatures. crasset was commissioned by french biscuit brand LU to re-think the packaging of the popular and historical confection, ‘le véritable petit beurre’. she challenged the white craft paper that is found inside the box, folding and tucking it into different origami-like arrangements. the final designs are a series of whimsical animal objects that can be made and assembled by children and used as toys. the corrugated cookie crafts can be put together without the use of scissors or any other accessories, facilitating and easy way for kids to learn and play through their relationship to food. beginning at the end of september, the new packs of véritable petit beurre will feature pictographic instructions on how to make the miniature monsters on the outside of the box, while additional design tips for variations of crafted toys can be found on their website.
the series of whimsical animal objects can be made and assembled by children and used as toys
image © pascal montary
the corrugated cookie crafts can be put together without the use of scissors or any other accessories
image © pascal montary
the new véritable petit beurre packs will feature pictographic instructions on how to make the mini monsters
image © pascal montary
tiny paper bunny has quirky ears and buck teeth
image © pascal montary
a free-standing geometric corrugated cookie creature
image © pascal montary
white craft paper folds and tucks into different origami-like arrangements
image © pascal montary
MATALI CRASSET (66)
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I don’t know where is my old comment… Designboom doesn’t like a bad critics… but only good critics are accepted i guess so.
Or maybe i should say in english then…
i was saying that the project was very disapointing and it’s not in her field to make a marketing project which looks like a disapointing contract. And i guess very expensive for LU who shouldn’t count on it for raise their popularity…
So it’s failed and i guess she wanted reproduce the success of Henaff’s project.
but even if i really like Miss Crasset for her global work she shouldn’t continue in maketing concept …
best regards to Miss Crasset anyway
?