VÈLO7 is a group of bicycle enthusiasts who want to share their passion with others. interested in offering best quality bicycles to their customers, they have decided to create a unique place that would reflect their common fascination. this job was entrusted to a befriended studio – mode:lina. VÈLO7 cyclists needed a multifunctional space which could easily accommodate the functions of a bike shop, service and repair and a place for bike testing. knowing that for VÈLO7 it is all about two-wheelers, the designers tapped into bicycle inspirations.


VÈLO7 is a group of bicycle enthusiasts

 

 

the triangular forms and slanted surfaces used throughout the interior refer to the shape of the bicycle frame. its characteristic geometry was also translated into specially designed bike racks, which resulted in additional space for bike presentation. apart from bicycle inspirations, mode:lina also applied the visual identification of the brand and its logo created by minima advertising people. as the brand, VÈLO7, is owned by genuine enthusiasts, they asked their design team to reflect this commitment at a graphic level.


VÈLO7 cyclists needed a multifunctional space which could easily accommodate the many functions

 

 

the black-and-white interior matches the visual representation of VÈLO7, while the dividing lines and lighting refer to its triangular logo. the ground plan of the entire store provides for the ultimate, albeit slightly concealed, cycling-related element. the respective zones are divided in a way that resembles a bicycle wheel with the display zone located in the center (the hub) and converging lines representing the spokes. the interior has a dynamic form which reflects the rhythm of bicycle races.


the space needed to function as a shop, service/repair, and a place for bike testing


the triangular forms and slanted surfaces used throughout the interior refer to the shape of the bicycle frame


the visual identification of the brand and its logo were created by minima advertising people


the respective zones in the space are divided in a way that resembles a bicycle wheel


the display zone located in the centre of the space (the hub) converge with lines representing the spokes


the geometric triangles found in a bike frame are utilized through the design


repetition of both the colors and shapes create harmony throughout the design


the bicycles, themselves, standout from the surrounding architecture and add pops of color to the space


one of the project’s missions was to create a space to share VÈLO7 cyclists love of bicycles with others

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lindsay duddy | designboom

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