crosby studios layers creativity across five levels for CASETiFY flagship in seoul

crosby studios completes five-story korean flagship for casetify

Creative practice Crosby Studios unveils the immersive flagship store of CASETiFY in Seoul, where art, technology, and interactive retail coexist in a five-story hub of creativity. Designed as the first global creative space of the tech-lifestyle brand, the project spans 930 square meters and introduces a multi-dimensional experience where customization, product innovation, and local culture intersect. The store also serves as a dynamic setting for exclusive product launches, artist collaborations, workshops, and other interactive experiences.

The flagship offers an extensive retail and café experience, combining personalization, tech accessories, and exclusive collections that embody the Show Your Colors philosophy of the brand. ‘Our goal is to go beyond just showcasing products. We aim to create a holistic consumer experience that embodies our core values of self-expression, while bringing our community closer together through interactive events and collaborations,’ shares Wesley Ng, CEO and Co-founder of CASETiFY. ‘The Dosan flagship is our most ambitious project yet, serving as the perfect platform for people to truly ‘show their colors’.’ 

each of the floors presents its own design identity

NYC- and Paris- based Crosby Studios highlights various facets of the brand by creating a unique identity for each of the five floors of the flagship. On the basement level, B-Space houses the CASETiFY Cube, an infinity-mirrored installation that immerses visitors in reflective expressions of the core values of the brand. The first floor, or Studio, showcases the complete CASETiFY product catalog, including the exclusive Hangul Collection, with a central void spotlighting an Ultra Bounce case installation.

The second floor, labeled Travel, exclusively debuts Bounce, the first CASETiFY customizable travel luggage line, created through the sustainability initiative of the brand that upcycles old cases. This level also includes tech accessories like earbud cases and laptop sleeves, along with a dedicated area for lifestyle products. Moving up, visitors can personalize products with exclusive fonts and charm keychains at the CASETiFY Lab and enjoy customizable treats at the world’s first CASETiFY x AUFGLET Café, offering edible designs inspired by the charm keychains of the brand. The top level, a rooftop space, provides an area for socializing and photo-worthy moments, designed to create lasting impressions. 

project info:

name: CASETiFY Flagship in Korea | @casetify
designer: Crosby Studios | @crosbystudios
location: 67, Apgujeong-ro 46-gil, Dosan, Seoul, Republic of Korea

area: 930 sqm (10,000 sqft)