CUN design transforms 70s textile warehouse into clothing brand headquarters in beijing

CUN design incorporates two white architectural volumes to the rosemoo headquarters design, preserving the original brick architecture of the warehouse.

AO Zhang edited by thomai tsimpou May 25, 2024 4 min

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1970s warehouse becomes rosemoo’s headquarters in beijing

Cui Shu from CUN Design team collaborates with clothing company ROSEMOO to transform one of the 1970s red brick warehouses in the Shouchuang Langyuan Station Park in Beijing, China into the new brand headquarters. Located in one of the 30 warehouses of the Beijing Textile Warehouse previously occupying the park, the building provides a composite and diverse creative environment that combines office, reception, and showroom spaces. The original open layout of the warehouse and its red brick facade, provide spatial possibilities to house creativity. The architect created two volumes, one inside and one outside the building, preserving the industrial heritage of the original structure. Through sculptural handling, the visual result incorporates the brand’s identity while serving the functional needs of the headquarters.

all images courtesy of CUN Design

CUN Design combines Chinese philosophy with modern techniques

The design process by CUN Design includes deconstructing and stacking two architectural volumes to give the headquarters a distinct identity and ensure a connection between the functional spaces. The horizontally suspended rectangular form houses the circulation spaces, while cylindrical structures vertically inserted into the box, shape the interior walls. Open office areas surround the multifunctional exhibition halls and meeting rooms found on the upper and lower floors of the building, showcasing a contemporary working environment. The architects implement Chinese spatial philosophy and modern techniques to connect various functions in a flowing setting. A narrow corridor leads from the entrance to the headquarters’ interior, where a few steps allow the visitors to enter its open and high-ceilinged space. The first floor of the building’s circular space is lowered, creating a spatial relationship reminiscent of a classical music hall, which, combined with the reception tea room on the second floor, adds a ceremonial dimension to the entrance.

the architect created two volumes, one inside and one outside the building, preserving the original structure

light and shadow interplay reflects the brand’s spirit

ROSEMOO advocates nature and the materials used are mainly natural cotton, linen, silk, and wool. The brand’s values are also reflected in the interior, with the overall texture of the headquarters office echoing a pure, clean, and natural feeling. The original structure remains mostly exposed, using vertical and horizontal bar-shaped windows and skylights to let natural light in, balancing the contrast between the darkest spaces in the layout. The shadowplay created by the combination of natural and artificial lighting creates a poetic ambiance in the building. Tree shadows adorn the pristine white walls, complementing the weathered mottled red bricks. The whole composition allows the visitor to immerse in the harmonious coexistence that transcends time and space. The design of ROSEMOO’s headquarters reflects the brand spirit and combines it with Eastern philosophy. The multifunctional creative space has become an inspirational workplace paying tribute to nature and tradition through the spatial layout and the manipulation of light.

the first floor of the building’s circular space has been sunken, creating a space reminiscent of a classical music hall

a corridor leads to the interior, where a few steps allow the visitors to officially enter its open and high-ceiling space

the design gives the headquarters a distinct identity

through the spatial layout and the handling of light, the multifunctional space has become an inspirational workplace

through sculptural handling, the design incorporates the brand’s identity while serving the needs of the headquarters

the original structure remains revealed using vertical and horizontal windows and skylights to let natural light in

chinese spatial philosophy and modern techniques connect various functions in a flowing space

cylindrical volumes vertically inserted into the box, shape the interior walls

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the shadowplay created by the combination of natural and artificial lighting creates a poetic ambiance in the building exhibition halls and meeting rooms that are found on the upper and lower floors of the building ROSEMOO headquarters reflects the brand spirit and combines it with Eastern philosophy tree shadows adorn the pristine white walls, complementing the weathered mottled red bricks

project info:

name: ROSEMOO Headquarters Office
archietct: CUN Design | @cundesign
lead designer: Cui Shu
design team: Li Hui, Wang Jiaqi, Liu Jinchang
location: Beijing, China
area: 1540 sqm (16576 sqft)
photographer: Wang Ting

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