daisuke yamamoto crafts diego collar keeper store in tokyo
lined up like specimens within a cabinet, a special optical glass is used on the surface of the case to highlight the small collars.
daisuke yamamoto crafts diego collar keeper store in tokyo
all images © kozo takayama
japanese studio daisuke yamamoto / de:sign has completed the diego collar keeper store in tokyo based on the theme ‘invisible circulation’. different shapes of the 5 cm tall and 1.5 cm wide items are on display – lined up like specimens within a cabinet with a special optical glass used on the surface to highlight them. the idea was to create a relaxed environment, so that customers feel welcome choosing their perfect fitting collar and take their time to discover their own form of shape, nestled away from the busy streets of tokyo. the space incorporates the glass, which is normally used for mobile phones to help protect people’s privacy in public, so that depending on where one stands their field of vision will either be transparent or opaque.
overview of the store
to emphasize the collars lighting is built inside the table
center view of the main window along with individual display tools
view looking straight at the display window with uncertainty and blurriness in the same view
detail view of the main display window
store logo entrance
invisible circulation plan
elevation
project info:
practice name: daisuke yamamoto / de:sign
photographer: kozo takayama
project name: diego store omotesando
project completion date: jan. 2014
project type: shop / showroom
project address: tokyo aoyama
client: apis corporation
project size: 26.2m²
builder: kotobuki style.inc (yuji fukuda)
lighting: endo lighting corp.(shoko hasegawa)
contact: [email protected]
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
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