daniel arsham parks eroded porsche 992 in 'the house' at selfridges
 

daniel arsham parks eroded porsche 992 in 'the house' at selfridges

inside the london department store selfridges, the classic 2020 porsche 992 — eroded and complete with custom ARSHAM 3019 plates — can now be visited until january 5, 2020. as a part of selfridges’ three month long ‘future fantasy’ creative campaign, ‘the house’ by daniel arsham reimagines a typical family home in the distant future of 3019. the installation comprises five distinct sections — the front yard, kitchen, living room office and closet.


all images courtesy of selfridges

 

 

‘as this decade comes to an end, it’s so exciting to be looking to the future with daniel arsham says selfridges executive buying and merchandising director, sebastian manes. walking into the living room of the installation, visitors find a wide range of everyday objects that are re-appropriated in arsham’s style, as well as his previous collaborations with high-end fashion giants and design studios — pierre jeanneret, rimowa, smeg, dior, ambush, a cold wall, byredo. of all, one that seems to stand out is the ₤1.50 tin of heinz cream tomato soup, which is redesigned with arsham studio’s unique colors of white, powder blue and studio green.

 

 

‘step into the living room: I’ve designed the furniture, the lighting, the architecture; whether it’s this smeg fridge or a bang & olufsen speaker, it’s about really filling out this universe,’ says arsham. ‘everything, from the basketball hoop that’s hanging on the wall to a cream of tomato soup with heinz (along with all the packaging design), is located within the future.’

 

 

some notable arsham original pieces to look out for in the space are the basketball hoop, porsche, umbrella, remade couch, snow globe, apple computer and vogue magazine. the closet section of the installation will also be exclusively selling a sportswear collaboration with A-COLD-WALL and ambush, along with a few pieces from the SS20 dior homme capsule. ‘I’ve always taken an approach with my work to try and reach audiences that are somewhat out of the typical art-viewing crowd,’ says daniel. ‘it’s about placing artwork in a context that’s unexpected and something people wouldn’t typically find in a place like selfridges.’

 

 

 

 

project info:

 

project: the house

artist: daniel arsham

collaboration: selfridges

location: 400 Oxford St, London W1A 1AB, United Kingdom

date: 10/21/19 ~ 01/05/20

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