daniel arsham parks eroded porsche 992 in 'the house' at selfridges

daniel arsham parks eroded porsche 992 in 'the house' at selfridges

inside the london department store selfridges, the classic 2020 porsche 992 — eroded and complete with custom ARSHAM 3019 plates — can now be visited until january 5, 2020. as a part of selfridges’ three month long ‘future fantasy’ creative campaign, ‘the house’ by daniel arsham reimagines a typical family home in the distant future of 3019. the installation comprises five distinct sections — the front yard, kitchen, living room office and closet.

all images courtesy of selfridges



‘as this decade comes to an end, it’s so exciting to be looking to the future with daniel arsham says selfridges executive buying and merchandising director, sebastian manes. walking into the living room of the installation, visitors find a wide range of everyday objects that are re-appropriated in arsham’s style, as well as his previous collaborations with high-end fashion giants and design studios — pierre jeanneret, rimowa, smeg, dior, ambush, a cold wall, byredo. of all, one that seems to stand out is the ₤1.50 tin of heinz cream tomato soup, which is redesigned with arsham studio’s unique colors of white, powder blue and studio green.



‘step into the living room: I’ve designed the furniture, the lighting, the architecture; whether it’s this smeg fridge or a bang & olufsen speaker, it’s about really filling out this universe,’ says arsham. ‘everything, from the basketball hoop that’s hanging on the wall to a cream of tomato soup with heinz (along with all the packaging design), is located within the future.’



some notable arsham original pieces to look out for in the space are the basketball hoop, porsche, umbrella, remade couch, snow globe, apple computer and vogue magazine. the closet section of the installation will also be exclusively selling a sportswear collaboration with A-COLD-WALL and ambush, along with a few pieces from the SS20 dior homme capsule. ‘I’ve always taken an approach with my work to try and reach audiences that are somewhat out of the typical art-viewing crowd,’ says daniel. ‘it’s about placing artwork in a context that’s unexpected and something people wouldn’t typically find in a place like selfridges.’





project info:


project: the house

artist: daniel arsham

collaboration: selfridges

location: 400 Oxford St, London W1A 1AB, United Kingdom

date: 10/21/19 ~ 01/05/20

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    502,536 subscribers
    - see sample
    - see sample