daniel rossa worked with urbanscreen to create the 555 kubik facade video projection at the kunsthalle in hamburg (germany). giant hands appear to manipulate the surface of the museum in a surreal sequence that is the result of rossa asking the question ‘how it would be, if a house was dreaming?’.

‘the conception of this project consistently derives from its underlying architecture – the theoretic conception and visual pattern of the hamburg kunsthalle. the basic idea of narration was to dissolve and break through the strict architecture of o. m. ungers ‘galerie der gegenwart’. resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. a situation of reflexivity evolves – describing the constitution and spacious perception of this location by means of the building itself.’

an extended version of the video can be found here

project credits art direction: daniel rossa production: urbanscreen 3D operator: david starmann sound design : jonas wiese

via hi-res