creative agency DBLG celebrates its tenth anniversary in collaboration with animade that uses the naked body as a canvas. the new project ‘hey pressto’ employs the stop-animation skills of the fellow london-based studio to record the effects of stamps created using 3D printing.

dblg animade hey pressto designboom
still of ‘sneeze’, all images © DBLG and animade

 

 

priding themselves on creating ideas that get noticed, DBLG came up with the idea after being inspired to make an animation that crossed into the physical world. ‘initially the stamp was typographically based but after some experimentation we felt it didn’t have a tone of voice or playfulness that resonated with us,’ explains grant gilbert, founder and creative director at DBLG. ‘that’s when we got in touch with animade. we’d been fans of animade for a long time and always loved how their animations convey a huge amount of character in such a simple and universal way.’

dblg animade hey pressto designboom
the animation used stamp imprints to interact with the body

 

 

both studios decided which parts of the body they wanted to interact with in a short film demonstrating the stamps. nipples, bottoms and belly buttons were chosen for a series of animations crafted by animade titled ‘light bulb’, ‘nipple walk’, ‘sneeze’ and ‘party’. the files were then passed back to DBLG who set to work modelling every frame in cinema 4D before exporting them as a physical 3D print.

dblg animade hey pressto designboom
each stamp was created using 3D printing

 

 

the project saw malcolm hadley as the director of photography who recently finished working on wes anderson’s upcoming film isle of dogs. it also saw audio creative agency mutant jukebox created bespoke composition and sound design for the film.

dblg animade hey pressto designboom
a 40-minute wait was necessary between each frame

dblg animade hey pressto designboom
the project celebrates DBLG’s ten year anniversary

dblg animade hey pressto designboom      
hey pressto sketches 

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