'death bag' by vedang kulkarni + aakanksha rajhans iida awards 2010
‘death bag’ by vedang kulkarni and aakanksha rajhans
‘death bag’ by vedang kulkarni and aakanksha rajhans from india is one of the shortlisted entries from more than 4000 participants in the ‘iida awards 2010‘ competition, organized by designboom in collaboration with incheon metropolitan city.
by using a clear and powerful image of a coffin, ‘death bag’ aims to discourage the mass use of plastic bags.
designers’ own words: ‘plastic is very convenient and is a durable material. however, this durability is turning into a curse. a plastic bag takes more than 500 years to decompose. and during this period, we keep building up piles of hundreds of thousands of newer plastic bags. while all of us know that we need to stop using plastic bags, more often than not, convenience scores over common sense and awareness towards protecting the environment. the idea behind the ‘death bag’ or the ‘coffin bag’ is to ring that awareness bell in an individual’s mind at that precise moment when he or she is being offered a plastic bag in a store. the conventional plastic bag is shaped in the form of a coffin by using origami folds. the bag aims to send a strong message to the user to not use it. and honestly, how many of us would want to be seen carrying a plastic bag which looks like a mini coffin? the shape and form of the bag should repulse an individual at the point of use and make a strong impression on his or her mind about the ill effects of plastic.’
origami folding instructions
— for those who wish to republish an excerpt of this article, please have the courtesy to mention that the project is a part of the iida awards 2010 competition, organized by designboom in collaboration with incheon metropolitan city, and link back to the original publication on designboom. thank you.
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Nonya Oct 18, 2010 
Ger R. Oct 18, 2010
more commentsAre you kidding? I LOVE the shape of this bag! And I’m not goth. But sorry, it doesn’t say “death” or any such thing to me, neither am I inspired to think eco-anything. If anything, I just love it as a cute shopping bag and hope boutiques will stock it in nice colours including black.
Designers need to take a chill pill sometimes; death bag my ass.
The focus of this design is to send a message however, as a product it ends up adding to the problem.
In the end, its just another plastic bag, albeit one thats been modified a bit.
Sending a message is one thing but offering an actual practical and helpful solution is another