designphase dba adds glass façade to pizza restaurant in singapore designphase dba adds glass façade to pizza restaurant in singapore
may 12, 2016

designphase dba adds glass façade to pizza restaurant in singapore

designphase dba adds glass façade to pizza restaurant in singapore
(above) the glass façade provides interior views and invites customers in
all images courtesy of designphase dba

 

 

 

local-based studio designphase dba has completed the interior design of ‘alt. pizza’, a restaurant in singapore. the concept started with a very simple question: what’s the essence of pizza? they began planning everything around this, with the certainty that their main shape and basis would be the circle, giving a natural, easy, relaxed and unpretentious feeling.

designphase dba alt pizza suntec city singapore designboom
both indoor and outdoor seating is available

 

 

 

the open-plan setting provides a casual environment that aims to appeal to a younger audience who can relate to street art with its connotations of culture, music, and young hip fashion. with an open kitchen, the diners also have the possibility to watch their pizza being prepared. through interior design, the studio connects the message the brand communicates to the market and the customer experience: high quality, imaginative and affordable.

designphase dba alt pizza suntec city singapore designboom
a red suspended light gives a fun and easy look to the pizzeria

designphase dba alt pizza suntec city singapore designboom
a delimited circular seating area recalls the restaurant’s speciality: pizza

designphase dba alt pizza suntec city singapore designboom
the restaurant’s fresh look target’s a young audience

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: juliana neira | designboom

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