'less and more' illustrates the functional design of dieter rams

'less and more' illustrates the functional design of dieter rams

‘less and more’ textually and illustratively describes the work of german designer dieter rams – the man who defined functional design. the book provides a history behind the braun company, where rams lead the design team for more than four decades. documenting his professional life and design approach, ‘less and more’ is a definitive compilation of images, sketches and models of his products. in the more than 40 years that he spent working at braun, dieter rams established himself as one of the most influential designers of the twentieth century. his elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can and should do.

images © gestalten



ranging from the small kitchen appliances, electric shavers and electronics he developed during his extensive career at braun, to the furniture systems he designed for vitsœ and sdr+, the illustrated projects exhibit rams’ ability to always seek the ultimate unification – pursuing an ideal relationship between the internal and external. included are product time lines for the companies he worked for, presenting his pieces in reference to the projects of the designers whom he worked alongside. the book includes categorized time lines of braun products pictured: radios and record players designed by dieter rams, hans guglot, helmut müller-kühn, wilhelm wagenfeld, herbert lindinger and gerd alfred müller



full-color photographs, accompanied by explanatory text give relevance to the designs at the time in which they were made, demonstrating rams’ sensibility and understanding of aesthetics and functionality, and his consideration of the end user. discussions by members of the industry provide insight on the timelessness of his work, putting it into the contemporary context, allowing us to compare, re-evaluate and rediscover the rationalism of his design in today’s world.



and of course, any publication on dieter rams would not be complete without his ‘ten principles of good design’ that he created 20 years ago and which are still just as applicable today. good design is innovative. good design makes a product useful. good design is aesthetic. good design helps to understand a product. good design is unobtrusive. good design is honest. good design is durable. good design is consequent to the last detail. good design is concerned with environment. good design is as little design as possible.




after it’s initial release in 2010, this bilingual edition has been reprinted in july 2015. the complete text is provided in both english and german, displayed side by side. like the original, the 2015 edition is printed in PVC softcover with hard slipcase. whether or not you are an avid designer, this book will give you a new appreciation for design and the work of dieter rams. it is a great resource on the contribution he has made to the design industry.



less and more: the design ethos of dieter rams / PVC softcover and slipcase / 19 x 23 cm / 808 pages / €69.90 euro / gestalten: bilingual edition / klaus klemp and keiko ueki-polet

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    501,537 subscribers
    - see sample
    - see sample