DIA - dittel architekten thinks outside the box for pop up retail unit DIA - dittel architekten thinks outside the box for pop up retail unit
oct 14, 2015

DIA - dittel architekten thinks outside the box for pop up retail unit

DIA – dittel architekten thinks outside the box for pop up retail unit
all image courtesy of dittel architekten gmbh




stuttgart, germany-based DIA – dittel | architekten completed the ‘pop up box’ on commission from the gerber shopping center in stuttgart. the versatile design acts as a convertible retail space, offering retailers and temporary exhibitors a customizable presentation area. it is fully self-contained, and combines technology, utility, and well-considered design elements.

DIA dittel architecten pop up box retail unit stuttgart germany
closed position




the ‘pop up box’ covers an area of 9m2, but is expandable up to 30m2 (and further if you had the space to do so). in its closed — square — position, perforated metal inserts provide fragmentary glimpses of what lies within the interior. upon opening, the retail-oriented space becomes accessible, and can be arranged according to needs of the day/tenant.

opening and closing




visual imagery from inside the shop is transmitted to two monitors located on the exterior walls, allowing passersby to get a feel for the ‘pop up box’ without taking the time to enter. floor boxes provide charging to spot and other lighting fixtures, along with other energy needs. the unit is made with walnut, and its particular shade of brown contrasts pleasantly with the natural stone tiles that surround it.

elements can be moved freely in space




also included in DIA – dittel architekten’s work for gerber shopping center, is the ‘food corner’. an alternative cafe area, the design team brings all eaters to two long, communal tables. relaxed but sophisticated, the ‘corner’ is a place where everyone is welcome, and features integrated USB charging stations for people on the go. greenery provides some privacy around specific portions of the seating arrangement, and tie in to other details within the shopping center. 

DIA dittel architecten pop up box retail unit stuttgart germany
flexible shop-fitting system meets requirements of product

the ‘pop up box’ is made of maple and perforated metal 

sample display 

detail view  

closed (night) position 

DIA dittel architecten pop up box retail unit stuttgart germany
‘food corner’ 

from above

the concept places all eaters at two long, communal tables 

seating/table detail 



designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: nick brink | designboom

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