dowling duncan US bank note designs
dowling duncan US bank note designs
aug 24, 2010

dowling duncan US bank note designs

dowling duncan US bank note designs



with their vertical format bills, dowling duncan have reignited interest in ‘the dollar redesign project‘ (which we previously featured here).

— following description from dowling duncan:


why the size? we have kept the width the same as the existing dollars. however we have changed the size of the note so that the one dollar is shorter and the 100 dollar is the longest. when stacked on top of each other it is easy to see how much money you have. it also makes it easier for the visually impaired to distinguish between notes.

dowling duncan US bank note designs


why a vertical format?
 when we researched how notes are used we realized people tend to handle and deal with money vertically rather than horizontally. you tend to hold a wallet or purse vertically when searching for notes. the majority of people hand over notes vertically when making purchases. all machines accept notes vertically. therefore a vertical note makes more sense.


why different colors?
 it’s one of the strongest ways graphically to distinguish one note from another.


why these designs?
 we wanted a concept behind the imagery so that the image directly relates to the value of each note. we also wanted the notes to be educational, not only for those living in america but visitors as well. each note uses a black and white image depicting a particular aspect of american history and culture. they are then overprinted with informational graphics or a pattern relating to that particular image.

dowling duncan US bank note designs1 dollar bill: the first african american president



dowling duncan US bank note designs5 dollar bill: the five biggest native american tribes



dowling duncan US bank note designs10 dollar bill: the bill of rights, the first 10 amendments to the US constitution



dowling duncan US bank note designs20 dollar bill: 20th century america



dowling duncan US bank note designs50 dollar bill: the 50 states of america



dowling duncan US bank note designs100 dollar bill: the first 100 days of president franklin roosevelt.



during this time he led the congress to pass more important legislations than most presidents pass in their entire term. this helped fight the economic crises at the time of the great depression. ever since, every new president has been judged on how well they have done during the first 100 days of their term.

see the project on dowling duncan’s website here

  • I believe it to be a great concept well executed, but as so many others have already said, there is no way this would fly in the US of A. As educational posters though, they would be stunning

    I also love the excitement and angry that it has managed to generate and have not seen so many comments posted on one, innocent design boom article!

    Andre from Amsterdam there is not a lot of similarity to the Swiss notes. Those are way busier, which is another reason these potentially (at this point of development) the proposal doesn’t really work as too clear and too simple

    Oh and how I had to laugh at the Obama ‘1’ bring out the inevitable Rednecks! No, not looking at you Mike of Texas, Brian, or any other of the boys at the back of the class

    Everyone know the American’s love their money the way it is and that they are easy to counterfeit, but if they don’t care then let’s leave them to it

  • hate the idea! ive lived all over the world and everybody else except us has this crazy monopoly lookin money. its bad enough we got the tye dye lookin bills but now u wanna give us something that looks like a info pamplet too?! let us keep or genuine an uniquie form of currency. dont make us like the rest of the world. let us keep our uniqueness.

    another proud american
  • @Jerry @DerrickF

    Whatever happened to separation of State and Church?

    Loves God, not his fanclub.
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