'IDEO and a story of design' offers viewers a glimpse into the global design firm
 

'IDEO and a story of design' offers viewers a glimpse into the global design firm

production company, dress code, presents their short film entitled ‘IDEO and a story of design’. with a spotlight on the global design firm, IDEO, the video takes viewers on a journey from their origins in 1991, to the methods and philosophy which guides them. approximately 12 minutes long and focusing on commentary from the team, it provides a great insight into a practice that has become renowned for their work in design.

'IDEO and a story of design' offers viewers a glimpse into the global design firm designboom
the early days at IDEO, all image courtesy of dress code

 

 

formed in 1991 by david kelley, bill moggridge and mike nuttall, IDEO is an international design firm that employs a human-centered approach to helping organizations in the public and private sectors innovate and grow. the short film by dress code begins with commentary from one of IDEO’s founders, david kelley. he discusses how they have merged good design with good engineering, in order to make products easily manufactured.

'IDEO and a story of design' offers viewers a glimpse into the global design firm designboom

the video begins from IDEO’s origins

 

 

kelley also notes how IDEO is a team effort, and how the firm has brought people from various backgrounds together to result in better design solutions. different members of the team also discuss how IDEO focus on human-centred design by going out of the office and involving people in the process. this aspect is highlighted as a vital part of the firm’s approach, in order to make design intuitive and bridge the gap between people and technology. what is also evident from dress code’s film, is the breadth of projects the company have undertaken. from the design of a shopping cart, to envisioning future mobility, IDEO have racked up a considerable and impressive portfolio of design.

'IDEO and a story of design' offers viewers a glimpse into the global design firm designboom
IDEO founder david kelley

'IDEO and a story of design' offers viewers a glimpse into the global design firm designboom
the apple mouse

'IDEO and a story of design' offers viewers a glimpse into the global design firm designboom
the palm

'IDEO and a story of design' offers viewers a glimpse into the global design firm designboom
disciplines at IDEO

'IDEO and a story of design' offers viewers a glimpse into the global design firm designboom
current CEO tim brown

'IDEO and a story of design' offers viewers a glimpse into the global design firm designboom
eli lilly

'IDEO and a story of design' offers viewers a glimpse into the global design firm designboom
steelcase process

'IDEO and a story of design' offers viewers a glimpse into the global design firm designboom

what is design at scale?

'IDEO and a story of design' offers viewers a glimpse into the global design firm designboom
los angeles county voting

'IDEO and a story of design' offers viewers a glimpse into the global design firm designboom
the future of mobility

 

 

project info:

 

project name: ‘IDEO and a story of design’

production company: dress code

director: dan covert

executive producer: brad edelstein

head of post production & operations: tara rose stromberg

head of production: amy dempsey

producer: sheree shu

production manager: cheng liu

cinematography: joe victorine

additional cinematography: jon hokanson

editor: dan covert

assistant editor: nick stromberg

art director: elena chudoba

design: elena chudoba, brooke bamford, rasmus löwenbrååt

animation: vincenzo lodigiani

color: daniel orentlicher

archival research: richard kroll

production coordinator: jonathan dontchev

music & sound: youtoocanwoo

location sound: matteo liberatore, donny tam

photos: dirk ahlgrim, dennis boyle, tiffany knight, IDEO

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: lynne myers | designboom

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