‘IDEO and a story of design’ offers viewers a glimpse into the global design firm
the short film by dress code takes viewers from the origins in 1991, to the methods and approach which guide the design practice.
production company, dress code, presents their short film entitled ‘IDEO and a story of design’. with a spotlight on the global design firm, IDEO, the video takes viewers on a journey from their origins in 1991, to the methods and philosophy which guides them. approximately 12 minutes long and focusing on commentary from the team, it provides a great insight into a practice that has become renowned for their work in design.
the early days at IDEO, all image courtesy of dress code
formed in 1991 by david kelley, bill moggridge and mike nuttall, IDEO is an international design firm that employs a human-centered approach to helping organizations in the public and private sectors innovate and grow. the short film by dress code begins with commentary from one of IDEO’s founders, david kelley. he discusses how they have merged good design with good engineering, in order to make products easily manufactured.
the video begins from IDEO’s origins
kelley also notes how IDEO is a team effort, and how the firm has brought people from various backgrounds together to result in better design solutions. different members of the team also discuss how IDEO focus on human-centred design by going out of the office and involving people in the process. this aspect is highlighted as a vital part of the firm’s approach, in order to make design intuitive and bridge the gap between people and technology. what is also evident from dress code’s film, is the breadth of projects the company have undertaken. from the design of a shopping cart, to envisioning future mobility, IDEO have racked up a considerable and impressive portfolio of design.
IDEO founder david kelley
the apple mouse
the palm
disciplines at IDEO
current CEO tim brown
eli lilly
steelcase process
what is design at scale?
los angeles county voting
the future of mobility
project info:
project name: ‘IDEO and a story of design’
production company: dress code
director: dan covert
executive producer: brad edelstein
head of post production & operations: tara rose stromberg
head of production: amy dempsey
producer: sheree shu
production manager: cheng liu
cinematography: joe victorine
additional cinematography: jon hokanson
editor: dan covert
assistant editor: nick stromberg
art director: elena chudoba
design: elena chudoba, brooke bamford, rasmus löwenbrååt
animation: vincenzo lodigiani
color: daniel orentlicher
archival research: richard kroll
production coordinator: jonathan dontchev
music & sound: youtoocanwoo
location sound: matteo liberatore, donny tam
photos: dirk ahlgrim, dennis boyle, tiffany knight, IDEO
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
