'droog event 2: urban play' at experimentadesign amsterdam 2008
'droog event 2: urban play' at experimentadesign amsterdam 2008 'droog event 2: urban play' at experimentadesign amsterdam 2008
sep 22, 2008

'droog event 2: urban play' at experimentadesign amsterdam 2008

inside the storage space of gunjan gupta’s ‘cyclerecyclecycle’ installation
image © designboom
‘droog event 2: urban play’, the amsterdam route is the installment of twelve street interventions which invite the
public to participate in the creativity of their city. two other design teams participating in the event alongside
stefan sagmeister and marti guixéwere NL architects and gunjan gupta.

gunjan guptaìs ‘cyclerecyclecycle’ gives the public of amsterdam the opportunity to create their own contemporary ‘throne’ from old bicycles. the bicycle is a popular form of transportation in both the netherlands and in india, where gupta lives and works. however, in the netherlands, old broken bikes are often thrown away whereas they are embraced and reappropriated in india, transformed into carts or conceptual models of street furniture. ‘cyclerecyclecycle’ draws on india’s innovative approach to recycling and proposes ways in which the local community can participate in the reuse of objects while having fun in the process.



various materials are provided for individuals to give their old bicycles a second life image © designboom



bike reflectors and accessories for ‘pimping’ your bike are sold on-site image © designboom



old bike parts are piled outside the storage space image © designboom



gunjan gupta image © designboom



‘moving forest’ by NL architects image © designboom



further down the route is ‘moving forest’ by NL architects, where trees are planted in shopping carts. a park on wheels, ‘moving forest’ is NL architects’ response to greening our contemporary gray urban landscape. providing shade from the sun and giving the city a greener appearance, the trees can be rearranged to the public’s liking, perhaps even moved to other locations across the city.



the public rearranging the forest image © designboom



image © designboom



image © designboom



image © designboom



related designboom’s report on stefan sagmeister at experimentadesign amsterdam 2008 designboom’s report on marti guixé at experimentadesign amsterdam 2008

more experimentadesign amsterdam 2008: http://www.experimentadesign.nl

four weeks of freedesigndom: http://www.freedesigndom.com
gunjan gupta: http://www.wrap.co.in
NL architects: http://www.nlarchitects.nl

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