'durex easy jet' by leo p.h. chan, eric fung, joseph lau + cyan koo
 
'durex   easy jet' by leo p.h. chan, eric fung, joseph lau + cyan koo
aug 31, 2010

'durex easy jet' by leo p.h. chan, eric fung, joseph lau + cyan koo

‘durex – easy jet’ by leo chan, eric fung, cyan koo + joseph lau from china is one of the 240 shortlisted entries from more than 5100 participants in our recent designboom competition ‘design for all‘ in collaboration with seoul design fair 2010.

designer’s own words: ‘a safe sex promotion package from durex, for first year university students in their school’s orientation program.’ the kit follows that of an airline safety instruction manual, with bold graphics and clear directions.

'durex   easy jet' by leo p.h. chan, eric fung, joseph lau + cyan koo

'durex   easy jet' by leo p.h. chan, eric fung, joseph lau + cyan koo detail

'durex   easy jet' by leo p.h. chan, eric fung, joseph lau + cyan koo detail

'durex   easy jet' by leo p.h. chan, eric fung, joseph lau + cyan koo front cover of manual

'durex   easy jet' by leo p.h. chan, eric fung, joseph lau + cyan koo

'durex   easy jet' by leo p.h. chan, eric fung, joseph lau + cyan koo

'durex   easy jet' by leo p.h. chan, eric fung, joseph lau + cyan koo

  • @jack, what cultural gap are you talking about? You have more sex in your culture or less? Why culture is even part of the design equation for this particular topic? This is a generic message that applies to all cultures. I don’t get your rationale.

    Poke
  • overpopulation is a really serious problem

    ray
  • It is very nicely done. I appreciate.

    oeberi
  • @jack

    Yeah. I’m doubt that would this design fill the culture gap? By the way, the idea is generic, but it’s good yet relevant in a way.

    lesigner
  • Really? Is this good?

    salvatore
  • This is discouraging…… Can’t believe this can be in the same category as hundreds of great designs that followed the rules of the competition and actually had substance. Goes to show the culture gap.

    jack
  • I wouldn’t criticize them too hard, they likely don’t speak English as their first language – they are all from china after all. Besides having someone whose native language is English do the proofreading, I’d say its totally awesome!

    -Jessica
  • Also, “safety.” Might want to look into having someone other than a drunk monkey proofread your work.

    aefu
  • Misspelled “priority” on the cover. Hope they haven’t printed yet.

    aefu
  • This is the most appropriate project “design for all”.

    Yuki

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