'durex   easy jet' by leo p.h. chan, eric fung, joseph lau + cyan koo 'durex   easy jet' by leo p.h. chan, eric fung, joseph lau + cyan koo
aug 31, 2010

'durex easy jet' by leo p.h. chan, eric fung, joseph lau + cyan koo

‘durex – easy jet’ by leo chan, eric fung, cyan koo + joseph lau from china is one of the 240 shortlisted entries from more than 5100 participants in our recent designboom competition ‘design for all‘ in collaboration with seoul design fair 2010.

designer’s own words: ‘a safe sex promotion package from durex, for first year university students in their school’s orientation program.’ the kit follows that of an airline safety instruction manual, with bold graphics and clear directions.

detail

detail

front cover of manual

  • This is the most appropriate project “design for all”.

    Yuki says:
  • Misspelled “priority” on the cover. Hope they haven’t printed yet.

    aefu says:
  • Also, “safety.” Might want to look into having someone other than a drunk monkey proofread your work.

    aefu says:
  • I wouldn’t criticize them too hard, they likely don’t speak English as their first language – they are all from china after all. Besides having someone whose native language is English do the proofreading, I’d say its totally awesome!

    -Jessica says:
  • This is discouraging…… Can’t believe this can be in the same category as hundreds of great designs that followed the rules of the competition and actually had substance. Goes to show the culture gap.

    jack says:
  • Really? Is this good?

    salvatore says:
  • @jack

    Yeah. I’m doubt that would this design fill the culture gap? By the way, the idea is generic, but it’s good yet relevant in a way.

    lesigner says:
  • It is very nicely done. I appreciate.

    oeberi says:
  • overpopulation is a really serious problem

    ray says:
  • @jack, what cultural gap are you talking about? You have more sex in your culture or less? Why culture is even part of the design equation for this particular topic? This is a generic message that applies to all cultures. I don’t get your rationale.

    Poke says:

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